William George Fong, Jr. has been appointed Director of Annual Programs at the Dallas Museum of Art, it was announced today by Diana Duncan, Director of Development for the Dallas Museum of Art.
As Director of Annual Programs, Fong will be responsible for directing all aspects of the Dallas Museum of Art’s successful membership programs including recruiting new members as well as cultivating and stewarding current members and donors.
The Dallas Museum of Art is one of the few institutions with this type of position, as most institutions do not jointly manage their general and premier levels of membership.
“The DMA is truly an innovator in realizing that membership is a progression and moving people up the ladder requires strategy between those teams,” Fong said.
He will also oversee all operations related to the annual giving program, in a development office where a capital/endowment campaign, annual giving by individuals (membership, major gifts, special event support, and planned giving), and gifts and grants from governments and organizations are fully integrated. In addition, Fong will be responsible for the design and development of all membership and annual giving fund-raising materials.
“The Dallas Museum of Art is pleased to bring a professional of William’s knowledge and experience to serve in this important position,” Duncan said. “He brings a rich and unique background in both development and the arts.”
Most recently, Fong served as the Director of Development at the Lyman Allyn Art Museum in New London, Conn., where he directed major gifts, annual funds, planned giving, corporate membership and fundraising events, as well as in-house marketing and public relations. In 2005 he was invited to speak at the National Association of Museums conference, where he shared his studied development tactics on attracting and maintaining younger professional audiences.
He also has extensive experience in areas of membership and marketing, most recently from the Wadsworth Atheneum Museum of Art in Hartford, Conn. He increased membership there by ten percent, and achieved a renewal rate of 75 percent by coordinating events for this younger audience and initiating new development programs. He also initiated a unique new evening events program for the Atheneum called Collage – a quarterly event to attract young professionals to the museum.
At the Bass Museum of Art in Miami Beach he managed a similar program called B.A.D., or Bass After Dark, to develop a new young affiliates group for that venue. While at the Los Angeles County Museum of Art, Fong managed member communications, established the member volunteer program, and supervised the design and editorial content of their quarterly newsletter and monthly magazine, At The Museum.
Fong obtained his Bachelor of Arts degree with honors from the University of South Florida and completed graduate course work in art history at City College/City University of New York.
About the Dallas Museum of Art
The Dallas Museum of Art, established in 1903, has an encyclopedic collection of more than 23,000 works, spanning 5,000 years of history and representing all media, with renowned strengths in the arts of the ancient Americas, Africa, Indonesia and South Asia; European and American painting, sculpture and decorative arts; and American and international contemporary art.
The Dallas Museum of Art is the anchor of the Dallas Arts District and, in all its vitality, serves as a cultural magnet for the city with diverse programming ranging from exhibitions and lectures to concerts, literary readings, dramatic and dance presentations, and a full spectrum of programs designed to engage people of all ages with the power and excitement of art.
The Dallas Museum of Art is supported in part by the generosity of Museum members and donors and by the citizens of Dallas through the City of Dallas/Office of Cultural Affairs and the Texas Commission on the Arts.